To quote Chip Kidd, “Design must always be in service to solving a problem, or it’s not design, it’s art.”
Our cultural landscapes are ‘visual narratives’ that inform and inspire good design. Notebook and camera in hand, I document what is and what can be—often found in the foundation and thread of my work. An early iPhone image—flared and grainy—informed the visual language for a Levi’s catalog. A palette for start-up, noted while wandering the beautifully unsaturated and damp streets of London. The letterbox format combined with the broad views of farm and sky—Marin Organic’s new brand is brought to life. Images of farmers photographed in black and white—the viewer encouraged to question austerity. A graffitied wall in Brooklyn inspires layers of conversations in a handmade book.
Design is the arrangement of those visual narratives—the problem to be solved always in the forefront. And yes, I am a perfectionist. I work to make brands and individuals meaningful, relevant and unforgettable. When I’m not at my desk, I arrange flowers and dress tables: meadows.studio. I like to find dusty gravel roads to follow, to forage in fields and flea markets, linger in cafés and travel—Nevada or NYC preferred. Follow along: @workingtitle.studio